Is your Google Ads conversion tracking actually working?
Paste your website. In a few seconds you'll see whether Google can tell which clicks turn into customers — or whether your budget is being optimized on nothing.
We only read your public page. We never submit your forms or touch your account.
Most contractors can tell you how many leads they got. Almost none can tell you which keyword produced a paid job.
That's not a traffic problem — it's a measurement problem. When conversions aren't tracked correctly, Google optimizes your budget toward the keywords that generate forms, not the ones that generate revenue. You end up paying more for worse work, and the monthly report says everything is fine.
This checker shows you the surface. If something looks off — or even if it looks fine — the full attribution audit tells you exactly what's working, what's broken, and what it's costing you.
Google Ads conversion tracking — common questions
How do I check if my Google Ads conversion tracking is working?
The fastest way is to scan your site for the Google Ads tag and see whether it's actually configured to record conversions. Paste your URL above and this checker reads your public page in seconds. For a definitive answer — whether the tag fires on form submit and ties back to the right keyword — you need to look inside the account, which is what the full audit does.
Why is my Google Ads conversion tracking not working?
The most common causes: the conversion tag was never installed, it's in Google Tag Manager but not firing, the conversion action isn't set as primary, or phone calls aren't tracked at all. Any one of these means Google is optimizing your budget on incomplete data.
What is offline conversion tracking, and do I need it?
Offline conversion tracking sends the real outcome — a booked job, its actual revenue — back to Google using the click ID captured when the lead first arrived. It's how you get Google to optimize toward profitable jobs instead of cheap leads. Almost no contractor has it, and it's the core of the full system.