Your phone rings.
You answer it.
That's the whole deal.
Google Ads, website design, AI automation, SEO — built for service businesses that want more customers without hiring a marketing person. I handle the system. You handle the work. Contractors, professionals, clinics, real estate.
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Everything you need
to grow online.
Website, Google Ads, AI automation, SEO, social — one operator, one system. You run the business. I run the marketing.
Website Design & Development
Fast, mobile-first sites built to turn visitors into phone calls. Not portfolios. Not pretty brochures. Conversion-optimized landing pages with call tracking, lead forms, and proper analytics — built on Next.js so they load in under a second.
Google Ads Management
Campaigns that target customers ready to buy right now — emergency searches, high-intent keywords, your service area. Daily monitoring catches problems before they cost you money. Server-side conversion tracking so Smart Bidding optimizes for real bookings, not broken events.
AI Automation
Lead follow-up that never sleeps. SMS and WhatsApp reply within seconds. CRM that captures every call. AI-powered scoring so your team only follows up with qualified leads. Built around your existing workflow — not a generic chatbot pretending to be smart.
SEO & AEO
Rank on Google for what your customers actually search — "emergency plumber [city]", "best dentist near me", "roof leak repair cost". Optimized for both traditional search AND AI answers (ChatGPT, Google AI Overviews). Compounds over time — leads without paying per click.
Social Media Content
Consistent presence on Instagram, Facebook, TikTok — without you ever opening the app. Content built around your real jobs (before/after, testimonials, behind the scenes). Posted on schedule. Engagement managed. You stay in your truck or office.
Real Accounts. Real Numbers.
Two MCCs. 33 active accounts. Every metric below is pulled from live Google Ads data.
Deep-Dive Case Studies
JC Tonnotti Windows
Connecticut · Google Ads AI Optimization
Castro Oasis
Florida · Campaign Rebuild + Scale
Valley Urgent Care
California · PMax AI Optimization
How I Build Systems
That Print Revenue.
Most marketers run campaigns. I engineer growth infrastructure. There's a fundamental difference in how I think about your business.
Understand Your Business First
Before touching a single ad or tool, I learn your market, your competitors, and what your best customers look like. The strategy is built on data, not guesswork.
AI-Powered Execution
I deploy AI at every layer — ad optimization, lead qualification, content creation, follow-up sequences. Not as a gimmick. Because it genuinely outperforms manual execution at scale.
Campaigns That Get Results
Ads go live with the right targeting, the right message, and the right budget structure from day one. No wasted spend learning the basics. I've already done that across 50+ businesses.
Systems That Compound
I don't do one-off campaigns. I build marketing infrastructure that gets stronger every month — organic rankings that climb, audiences that grow, automations that never sleep.
Tactics That Actually Work
No fluff. Just what's working right now in paid ads and AI marketing.
What Is a Good Cost Per Lead for Roofing Google Ads?
Roofing Google Ads costs vary wildly — $40 to $300+ per lead depending on market, season, and how your account is set up. Here are the real benchmarks and how AI optimization closes the gap.
Google Ads for Landscapers: How AI Gets You More Jobs Year-Round
Most landscaping businesses only run Google Ads in spring. Here's the AI-powered strategy that fills your calendar with jobs every month — including the months your competitors go quiet.
Google Ads AI for Chiropractors: How to Get More New Patients for Less
Most chiropractic Google Ads campaigns waste budget on the wrong searches and lose patients to faster competitors. Here's how AI-powered campaigns fix both problems.
Google Ads AI for Med Spas: How to Fill Your Calendar with High-Value Clients
Med spa Google Ads campaigns fail for one reason: they optimize for clicks instead of booked consultations. Here's how AI bidding fixes that and cuts your cost per booking by 40%.
I Get Businesses
More Customers.
I spent years inside agencies watching smart people waste client budgets on tactics that felt good in presentations but didn't move a single needle.
That frustration became my obsession: build systems that actually work. Not based on opinions — based on data, automation, and the fundamental psychology of why people buy.
When AI went mainstream, I didn't just adopt it — I rebuilt everything around it. Today I run AI-powered acquisition systems that generate leads 24/7, qualify prospects automatically, and optimize themselves while my clients sleep.
My goal is simple: more calls, more jobs, more revenue. Everything else is noise.
For businesses that want AI working across their full operations — not just their ad accounts — I also built Arcetta, which deploys AI agents for support, internal knowledge, and operational workflows.
The Journey
Started in traditional agencies
Managing campaigns for local businesses. Realized most 'strategy' was just guesswork in a fancy deck.
Went deep on paid acquisition
Managed $2M+ in Google Ads spend. Learned exactly what moves the needle — and what's just noise.
Discovered the AI edge
Started integrating AI into every layer. Lead qualification, content, ad optimization. Results doubled.
Full AI-powered systems
Rebuilt everything around AI — ads, automation, content, lead qualification. Clients get more customers without working more hours.
Ready to Stop
Leaving Money
on the Table?
Every day without a proper acquisition system is revenue you're giving to your competition. Let's fix that.
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What happens next
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I'll reach out within 24h to schedule your free AI Scan.
I connect to your account
Single account or full MCC — I run the AI diagnostic and find exactly where budget is leaking.
You get the full picture
I walk you through the findings: what's wasting spend, what to fix first, and what the numbers should look like.