Stop buying leads. Start buying revenue.
Most contractors can tell you how many leads they got. Almost none can tell you which keyword turned into a paid job. We build the system that closes that loop — traffic, landing pages, call tracking, CRM, and server-side attribution, all wired together.
We'll show you exactly how many conversions your current setup is losing. Most are losing some.
You're spending like it's measured. It isn't.
The leads land in your inbox, so everything looks fine. Meanwhile the platform is optimizing on broken or incomplete data — spending your budget on the keywords that generate forms, not the ones that generate revenue.
“I spend $15,000 a month on ads. I get leads. I have no idea which ads actually made me money.”
That's not a traffic problem. It's a measurement problem — and no amount of “better ad management” fixes it.
This isn't “Google Ads management”.
What agencies sell you
- They manage campaigns and send a report
- Tracking is a copy-pasted tag — nobody verifies it fires
- A "lead" is counted the moment a form is submitted
- Calls are a black box
- Your CRM and your ads never talk to each other
- Success = cost per LEAD
What we build
- An engineered system, not a dashboard login
- Server-side conversion upload — verified, reconciled daily
- Every lead carries its click ID from ad → CRM
- Tracking numbers with call attribution + recordings
- Won jobs push REAL REVENUE back to the ad platforms
- Success = cost per BOOKED JOB
Five layers, wired together.
Traffic
Google Ads (Search, PMax, LSA) + Meta. Geo-locked to where you actually work, defended with negatives so you stop paying for job seekers and price shoppers.
Capture
Fast landing pages per service and city + web chat + dedicated tracking numbers. Every way a customer can reach you is measured.
CRM & Follow-up
Leads land in the CRM in seconds, tagged, with the ad, keyword and click ID attached. Instant alert to your team; instant reply to the customer. No lead sits cold.
Attribution
The part almost nobody does. Conversions uploaded server-side using the click ID captured on the landing page. Calls and forms tied to the exact ad and search term.
Intelligence
Live dashboard: cost per booked job by campaign, keyword and city. Plus a daily reconciliation comparing every CRM lead against every tracked conversion.
We teach the algorithm what a good job looks like.
- Search
- Click
- Landing page
- Lead in CRM
- Job won 💰
- Revenue sent back to Google & Meta
This flips the whole thing. The platforms stop chasing cheap leads and start chasing profitable jobs — because now they know the difference. A $90 lead that becomes a $14,000 roof beats twenty $20 leads that become nothing, and your ad spend finally learns that.
One lead, traced end to end.
Not a projection — pulled from the raw API, click ID matched 1:1.
| Search term | "commercial hvac company" (phrase match) |
|---|---|
| Click | Desktop — click ID captured on the landing page |
| Cost | $83 spent that day · 8 clicks (~$10 per click) |
| Conversion | Uploaded server-side, tied to that exact click |
| Lead | Commercial AC install request → booked job |
| Result | A booked commercial job, traced to one keyword — for $83. |
Not “we got you 40 leads.” — “This keyword produced this job.”
Everything, wired as one system.
Paid traffic
Google Search, PMax, LSA and Meta — geo-locked and defended with negatives.
Landing pages
Fast pages built per service and per city, instrumented from the first pixel.
Call tracking
Dedicated numbers with call attribution and recordings tied to the search term.
CRM setup
Leads land tagged in seconds with the ad, keyword and click ID attached.
Server-side attribution
Conversions uploaded from the server using the captured click ID. Verified daily.
Revenue dashboard
Cost per booked job by campaign, keyword and city — not cost per lead.
If a lead goes missing, we find it — within 24 hours.
Every night, every lead in your CRM is matched against every conversion recorded in your ad account. If the numbers don't line up, we're alerted and we fix it. This is how we've caught tracking that was silently broken for months — leads still arriving, ad platform recording nothing, budget optimizing against garbage data.
Free Attribution Audit
We'll audit your current tracking and show you, in plain numbers, how many conversions you're losing and what it's costing you. No pitch deck — just your data. If everything's clean, we'll tell you that too.
Takes 20 minutes. You keep the findings either way.