javierayala.pro
// Traffic → Conversion → CRM → Revenue

A Google Ads audit that starts where the others stop.

Most audits hand you a keyword list. I start with what your account is allowed to count as a conversion, because every other lever is downstream of that.

  • You have adjusted bids, added negatives and rewritten ads, and the numbers stay roughly where they were.
  • The recommendations tab is the only thing left that feels safe to act on.
  • Cost per lead looks fine on the report and the business does not feel any different.

Recognise one of those? The link is almost always the same one.

// Free · 20 minutes · no pitch

You pick the time on the next screen. No call happens until you do.

// What the MAP actually is
You get

A diagram of your four links with the broken one marked, the reason it broke, and what it takes to fix.

It takes

Twenty minutes, live, on a screen share. Sent to you afterwards so you keep it.

You bring

Your website. Nothing to install, no account access required for the first look.

This is not a 40-page PDF of things you already know. It is a live 20-minute read of what the account is optimising toward, and why.

// From accounts I have actually audited
31 of 44
primary conversions worth $1 or $0

Across nine US home services accounts I audited. Nobody chose that number — it is the default value in the box, and it is what the bidding was trained on.

4 of 5
accounts could not see their own organic

Search Console was never linked to the ad account. One click, free, never done — so nobody could tell which clicks they were already getting for nothing.

$326 → $115
cost per lead, one month apart

Same budget, same campaigns. What changed was which conversions the account was allowed to count.

Client names withheld. Figures are from real audits, not estimates.

// Before you book
›How is this different from a normal PPC audit?

A normal audit ranks keywords by cost per click. This one asks what the account counts as a win, what that win is worth, and whether the bidding can tell a customer from a form fill. Keywords are downstream of all three.

›Do you need access to the account?

Read-only access makes it much better, but it is not required for the first look. Without access I can still show you what happens to a click on your site.

›Will you tell me to spend more?

Only if the data says so, and usually it does not. The most common recommendation I make is to stop funding something that has never produced revenue.

›What do I get to keep?

The findings, written down, whether or not you hire me. Including the parts you can fix yourself in an afternoon.

›What if my account is in good shape?

Then I say so. I have had calls that ended in eight minutes because the account was fine and the problem was on the sales side.

Twenty minutes to find out which link is broken.

You keep the map whether or not we work together. If nothing is broken I will tell you that too.

Map my chain